strategies and tactics used by leading high-tech companies
Learn the strategies and tactics used by leading high-tech companies Pyramidion’s integrated marketing communications research
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The end of an era – National Semiconductors, ARM and Brexit
2016 has brought about the end of a very personal association with the UK’s semiconductor design and manufacturing capabilities. At the start of the year, Texas Instruments (TI) announced the phased closure of its fabrication facilities in Greenock, Scotland. And then yesterday Japan’s Softbank confirmed plans to acquire ARM Holdings. While neither of these decisions have…
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Inbound marketing knowledge sharing at Hubspot User Group Antwerp
Antwerp’s Hubspot User Group, or #HUGAntwerp for short, gathered local inbound marketing professionals for the second time in 2016. The topic was content repurposing, the date Wednesday, June 29th, and the location Dallas‘ beautiful Antwerp offices. The choice of topic could not have been better for Pyramidion, as Robert and I are currently turning an old blog post…
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VR: Creativity in the community
Eindhoven is the epitome of innovation. This city is constantly changing courtesy of a growing and thriving high-tech industry led by Philips. And while Eindhoven and Philips may no longer be as synonymous as they once were, innovation has continued with the opening up of the hi-tech campus and more recently with the start-up uprising…
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VR: Road to nowhere…
Last time we looked at virtual payments or vCommerce. In this blog, we will look at the travel industry and how it can use virtual reality to take us on a virtual vacation. Travel broadens the mind and takes us to places we can only dream about. That’s the beauty of our world: everywhere is different. There are so many…
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VR: vCommerce
VR is mainstream! South Park got the ball rolling two years ago mocking the idea with a dystopian approach. The characters became destructive feeling no responsibility for their actions in a virtual world. More recently in the Big Bang Theory season 9, the socially inept Sheldon takes some time out in the woods via his Oculus rift. With two…
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VR: Drastically changing the music landscape
Last time we looked at the film industry and how they could benefit from VR. So keeping to that entertainment theme this installement is very near and dear to my heart the music industry.The music industry has been going through a rough patch since the millennium. Music sales peaked in 1999 and have never truly rose…
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VR: ‘Goes Hollywood’
Last time we looked at educating the future with virtual reality. In part three of the VR series, we will be looking at the entertainment industry and more specifically the film world. VR took center stage at Virtual Revolution 2016 in Veldhoven. There we saw several presentations on breakthrough developments in VR technology. One in particular was based on…
DetailsVR: Educating the next generation
The possibilities of VR appear to be endless. As explained in my previous blog, there is more to VR than gaming. For example, in healthcare, VR can help surgeons perform surgery and help people understand the effects of debilitating injuries and disorders. Healthcare is not the only area that can benefit from VR. Our education…
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Exponential Revolution: Big Data
We defined data as “A form of information that can exist without an observer” in the previous blog. It’s information in raw or unorganized form, and it represents values attributed to parameters. For example, a human heart beats all day long. The amount of times it beats per minute is a parameter of the cardiovascular system. The value…
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