I recently attended a ‘Campus New Technology Seminar on Future IT’ at the High Tech Campus Eindhoven. The primary reason for going was not the ‘Data Security’ talk, which was interesting, but to get a chance to see and hear about Microsoft’s HoloLens. Now I freely admit I’m a tech geek, and getting the opportunity…
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In today’s economy, it’s difficult to be successful. Unless you have a truly unique offer, you can find yourself struggling to compete against many other companies providing similar products and services. This makes it even harder to get your name out there and stand out amongst the giants. But you can! Check out our latest…
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From the 22-30th October all the great minds throughout the Netherlands come out to play for Dutch design week. Here in Eindhoven, we had the opportunity to meet with many innovators who were showcasing various cutting edge technologies. These included VR, AR, Autonomous driving, wearables, clothing, IoT and even terraforming. Here are just a few…
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Every now and again you come across a little side project where you think, why not. One of my friends told me about a campaign that was being created to promote the UNESCO World Heritage sites in the Netherlands to the Dutch, and that they were looking for a Scotsman to appear in the videos.…
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The recent HighTechXL Modern Day Warriorsevent in Eindhoven was a celebration of innovation and new disruptive ideas that will possibly, with the right funding, the right timing and a lot of blood, sweat, tears and luck go on to change our world. The six latest startups to go through the program were making their big…
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Big news from the world of autonomy with the release of the self-driving regulations by the National Highway Traffic Safety Administration (NHTSA) and the Department of Transport (DOT). It has finally happened. Automakers have finally piqued the government’s interest as they recognize that too many fatalities occur on the road and this can all change…
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My name is Alina Nicolae. I am a freshly graduated master student from KU Leuven, with a major in International Business and Management. I am delighted to have the opportunity to be one of the “storytellers” at Pyramidion. For the next two months, I will be carrying out marketing research into the benefits of using…
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Inbound marketing is a fantastic method for attracting new customers. What’s more, it works without spending gross amounts of money on paid advertising. You do, however, still have to get your great content in front of your target audience’s eyeballs. And this can be tricky sometimes, especially when you’re just starting out. Your website probably doesn’t…
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Marketing budgets are popular targets for cost-cutting. In fact, they’re often the first to get a taste of the scissors when cash flows slow down. And even though marketers know that this is wrong, it still happens. So what can you do to maintain or even increase performance with limited resources? One powerful solution…
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Here in Belgium cycling is really big, and it’s virtually a way of life for people in the Netherlands. If their commute is short lots of people already cycle to work, while many more would like to but find the distance too far. Or they feel the weather or terrain is too challenging and don’t…
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