The fourth quarter was quite a shock to the system for many consumer electronic and mobile phone companies. Even after the festive season, Christmas couldn’t save the smartphone market which recorded its slowest growth rate since 2007. Samsung, Apple and Sony all reported that despite making profits in other markets like consumer electronics, computers and…
For any company exhibiting at a major event, preparation is of the utmost importance. After all, you are trying to make a lasting impression on both new and existing customers. Marketing, at its core, is a way to garner attention and at these high calibre events being seen is the real battle. Making noise People…
We’ve all seen The Matrix, Lawnmower Man and Tron. In the last decade there have been TV shows like Hack Sign, Sword Art Online and even Log Horizon giving you the concept of being in a virtual world. In most cases the arc revolves around the characters being trapped inside the game, unable to return…
As humans it’s in our nature to help each other and to do that we must understand how our bodies work. The healthcare industry is striving to find ways for people to live longer and healthier lives. Through ongoing innovations with healthtech our ideas are becoming smarter, more sophisticated and life altering. Let the procession…
“Crowdfunding is reshaping society’s traditional business model.” So says Tom Vroemen, CEO of CrowdAboutNow, He was talking at the recent Phare conference and I think he has a point. Crowd financing platforms have been around, in various forms and guises, since the 17th century. The earliest documented case is the Praenumeration subscription model which publishers…
A new year is upon us and this is the perfect time to learn new skills or sharpen old ones. For our latest Tips & Tricks, we’ve come up with some pointers that can help you create the best story. Of course everyone has a different approach, but these should give you some ideas. Just…
Getting your audience’s attention in a full inbox can be a challenge. Getting them to act on your e-mail doubly so. Here are a few tips to help you catch your audience’s attention and get them to click on that call to action. The subject line An engaging subject line should hook the reader into…
A good talk or presentation can have a major impact on the success of your company or product. So you want it to be powerful, convincing and to deliver a clear message. In this video on “How to give a TED talk”, TEDxBrainport organisers Arthur Turksma and our own Colin O’Neill give a number of…
Last year, the latest Call of Duty (CoD) video game sold an estimated $500 million copies worldwide in its first 24 hours. That means, CoD: Black Ops II grossed more in one day than most Hollywood’s blockbusters do in total. As gaming is now a multi-million dollar business, more companies are employing gamification – adding…
Has Google’s new “unified privacy policy” highlighted changing “generational” attitudes towards what’s considered public and private? Google has created a huge furor with the implementation of its new unified privacy policy; linking signed in users from one Google account to multiple Google services. This, in effect, will customize search engine results and advertisements further to…