What is the difference between a good product and a great one? What makes the mediocre, magical? These were some of the thoughts that ran through my mind during the Creativity World Forum 2017 in Aarhus, Denmark. As someone with a technical background, I appreciate function. I want it to work well, whether it is…
Marketing is transforming into an increasingly technical discipline. Especially since the advent of digital, having the ability to take a look under the proverbial hood has gone from a nice extra to a bare necessity for most marketers. Thankfully, a lot of great tools exist that help us do just this. But out of a rapidly…
Social media has grown dramatically since it’s early beginnings in the mid 2000’s. Today, social media has expanded to cover multiple types of content and applications and is being increasingly used by companies to engage with their customers 24/7. Why use social media for business? Social media for business is not just about getting your…
Unless you’ve been living under a rock lately, you’ve probably heard a thing or two about “fake news” and how we are living in a “post-truth society”. Now, there are several views to take and sides to choose when it comes to this phenomenon. For the sake of relevance and brevity, however, today we will only examine one…
I recently attended a ‘Campus New Technology Seminar on Future IT’ at the High Tech Campus Eindhoven. The primary reason for going was not the ‘Data Security’ talk, which was interesting, but to get a chance to see and hear about Microsoft’s HoloLens. Now I freely admit I’m a tech geek, and getting the opportunity…
In today’s economy, it’s difficult to be successful. Unless you have a truly unique offer, you can find yourself struggling to compete against many other companies providing similar products and services. This makes it even harder to get your name out there and stand out amongst the giants. But you can! Check out our latest…
From the 22-30th October all the great minds throughout the Netherlands come out to play for Dutch design week. Here in Eindhoven, we had the opportunity to meet with many innovators who were showcasing various cutting edge technologies. These included VR, AR, Autonomous driving, wearables, clothing, IoT and even terraforming. Here are just a few…
Every now and again you come across a little side project where you think, why not. One of my friends told me about a campaign that was being created to promote the UNESCO World Heritage sites in the Netherlands to the Dutch, and that they were looking for a Scotsman to appear in the videos.…
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The recent HighTechXL Modern Day Warriorsevent in Eindhoven was a celebration of innovation and new disruptive ideas that will possibly, with the right funding, the right timing and a lot of blood, sweat, tears and luck go on to change our world. The six latest startups to go through the program were making their big…
