The fourth quarter was quite a shock to the system for many consumer electronic and mobile phone companies. Even after the festive season, Christmas couldn’t save the smartphone market which recorded its slowest growth rate since 2007. Samsung, Apple and Sony all reported that despite making profits in other markets like consumer electronics, computers and…
For any company exhibiting at a major event, preparation is of the utmost importance. After all, you are trying to make a lasting impression on both new and existing customers. Marketing, at its core, is a way to garner attention and at these high calibre events being seen is the real battle. Making noise People…
We’ve all seen The Matrix, Lawnmower Man and Tron. In the last decade there have been TV shows like Hack Sign, Sword Art Online and even Log Horizon giving you the concept of being in a virtual world. In most cases the arc revolves around the characters being trapped inside the game, unable to return…
There are many places throughout the world that demand attention, whether it’s the seven wonders, Glastonbury or the homes of influential people. I’ve been working in Antwerp for nearly half a year and I have learnt a lot about this resilient city, the folklore, the fashion industry and the diamond exchange. But I can honestly…
As humans it’s in our nature to help each other and to do that we must understand how our bodies work. The healthcare industry is striving to find ways for people to live longer and healthier lives. Through ongoing innovations with healthtech our ideas are becoming smarter, more sophisticated and life altering. Let the procession…
Don’t forget anything for running your next inbound marketing campaign! Bringing more people to your website can be a real challenge. It’s not just building a page and hoping people will arrive. Whether you are building awareness in your current market or breaking into new ones, you need to develop a complete campaign that covers…
The Digital First 2015 conference took place at Tour & Taxis in Brussels on October 15th. Three of us attended, and we can say without a doubt that it was time and money well spent. The venue was packed with exhibitors and attendees alike, which made for a full day of meeting interesting people, seeing…
The B2B sector has always been behind the B2C sector when it comes to marketing: it’s just a fact. I guess this is to do with the innately more competitive nature of B2C markets and the fickle nature of consumers. B2B is much more relationship-based and transaction costs tend to be higher. Usually, this gap…
Hi there! I’m Pieter, the newest team member at Pyramidion. I’ve only been here for about three weeks, but it already feels like it’s been much longer than that. There are several very good reasons for that. One of those reasons is rather personal. Do you know how sometimes in life you’re feeling lost and not…
Two months ago I began researching touchpoints (TPs) within the high-tech industry. In an earlier blog I outlined what a TP is and the reasons they are so important. In this blog I will discuss some of the most important findings, providing insight into the responses of participants and hopefully on the general theme of…