Communications
Marketing is transforming into an increasingly technical discipline. Especially since the advent of digital, having the ability to take a look under the proverbial hood has gone from a nice extra to a bare necessity for most marketers. Thankfully, a lot of great tools exist that help us do just this. But out of a rapidly…
Social media has grown dramatically since it’s early beginnings in the mid 2000’s. Today, social media has expanded to cover multiple types of content and applications and is being increasingly used by companies to engage with their customers 24/7. Why use social media for business? Social media for business is not just about getting your…
Unless you’ve been living under a rock lately, you’ve probably heard a thing or two about “fake news” and how we are living in a “post-truth society”. Now, there are several views to take and sides to choose when it comes to this phenomenon. For the sake of relevance and brevity, however, today we will only examine one…
In today’s economy, it’s difficult to be successful. Unless you have a truly unique offer, you can find yourself struggling to compete against many other companies providing similar products and services. This makes it even harder to get your name out there and stand out amongst the giants. But you can! Check out our latest…
Every now and again you come across a little side project where you think, why not. One of my friends told me about a campaign that was being created to promote the UNESCO World Heritage sites in the Netherlands to the Dutch, and that they were looking for a Scotsman to appear in the videos.…
My name is Alina Nicolae. I am a freshly graduated master student from KU Leuven, with a major in International Business and Management. I am delighted to have the opportunity to be one of the “storytellers” at Pyramidion. For the next two months, I will be carrying out marketing research into the benefits of using…
Inbound marketing is a fantastic method for attracting new customers. What’s more, it works without spending gross amounts of money on paid advertising. You do, however, still have to get your great content in front of your target audience’s eyeballs. And this can be tricky sometimes, especially when you’re just starting out. Your website probably doesn’t…
Marketing budgets are popular targets for cost-cutting. In fact, they’re often the first to get a taste of the scissors when cash flows slow down. And even though marketers know that this is wrong, it still happens. So what can you do to maintain or even increase performance with limited resources? One powerful solution…
United Kingdom regulatory body Ofcom recently published its 13th annual Communications Market report. Unsurprisingly, the availability of internet access is still rising, as is the quality of the connections. What caught our eye, however, was the fact that one in four people admitted to having texted a person who was in the same room. Furthermore, one in three…
For any company exhibiting at a major event, preparation is of the utmost importance. After all, you are trying to make a lasting impression on both new and existing customers. Marketing, at its core, is a way to garner attention and at these high calibre events being seen is the real battle. Making noise People…