Are you satisfied with your posture? Nearly everybody at one time or another wonders if they’re slouching too much: whether it is bad for their back, or even how it makes them appear to other people. We Pyramidionites are no different, so when we discovered HighTechXL start-up Paó Wearables is developing a posture awareness device…
For as long as I have been in the marketing communications profession, I have been writing about amazing innovations in technology. I was writing about the connected home long before the Internet of Things and about NFC chips before anyone had ever thought about integrating them into our mobile phones. These days, many of the…
When a recession hits the markets, businesses scramble to tighten their belts. Marketing and communications budgets are often the first ones to get cut. It’s not the first time this has happened. At Pyramidion, we’ve seen and helped technology companies overcome several downturns. Our experiences and learnings are captured in this valuable eBook, packed with…
United Kingdom regulatory body Ofcom recently published its 13th annual Communications Market report. Unsurprisingly, the availability of internet access is still rising, as is the quality of the connections. What caught our eye, however, was the fact that one in four people admitted to having texted a person who was in the same room. Furthermore, one in three…
Why indeed? Why should you market your products or services to an audience with limited resources to spend? The simplest, most basic reason is this: their time is cheap right now. For you, that means better customers that are cheaper to attract. What’s more, they are more loyal and will continue giving you their business when…
This year we have seen a burst of technological innovation, taking us on a real rollercoaster ride. Just look at what’s been going on in the world of autonomous or self-driving vehicles. Elon Musk of Tesla just days ago shared his vision of someday having driverless trucks and buses, taking people and cargo to their…
In this special Augmented Reality (AR) blog we look at the craze which is sweeping the world, in fact some people are travelling the world as you’ve ‘gotta catch em all’. I’m talking of course about the a free-to-play location-based augmented reality mobile game Pokémon Go. 20 years in the making Flashback to 1996, where one of Nintendo’s…
Learn the strategies and tactics used by leading high-tech companies Pyramidion’s integrated marketing communications research
2016 has brought about the end of a very personal association with the UK’s semiconductor design and manufacturing capabilities. At the start of the year, Texas Instruments (TI) announced the phased closure of its fabrication facilities in Greenock, Scotland. And then yesterday Japan’s Softbank confirmed plans to acquire ARM Holdings. While neither of these decisions have…
Antwerp’s Hubspot User Group, or #HUGAntwerp for short, gathered local inbound marketing professionals for the second time in 2016. The topic was content repurposing, the date Wednesday, June 29th, and the location Dallas‘ beautiful Antwerp offices. The choice of topic could not have been better for Pyramidion, as Robert and I are currently turning an old blog post…