Pyramidion has a new home. On 1st of October we moved out of the Boomgaardstraat, which had been our home for more than 15 years and moved into our new offices at Fosbury & Sons in the WATT (Working Apart, Thinking Together) building on the Mechelsesteenweg. Our full new address is Mechelsesteenweg 271, bus 1.1,…
What is the difference between a good product and a great one? What makes the mediocre, magical? These were some of the thoughts that ran through my mind during the Creativity World Forum 2017 in Aarhus, Denmark. As someone with a technical background, I appreciate function. I want it to work well, whether it is…
Marketing is transforming into an increasingly technical discipline. Especially since the advent of digital, having the ability to take a look under the proverbial hood has gone from a nice extra to a bare necessity for most marketers. Thankfully, a lot of great tools exist that help us do just this. But out of a rapidly…
Social media has grown dramatically since it’s early beginnings in the mid 2000’s. Today, social media has expanded to cover multiple types of content and applications and is being increasingly used by companies to engage with their customers 24/7. Why use social media for business? Social media for business is not just about getting your…
Unless you’ve been living under a rock lately, you’ve probably heard a thing or two about “fake news” and how we are living in a “post-truth society”. Now, there are several views to take and sides to choose when it comes to this phenomenon. For the sake of relevance and brevity, however, today we will only examine one…