Communications
Don’t forget anything for running your next inbound marketing campaign! Bringing more people to your website can be a real challenge. It’s not just building a page and hoping people will arrive. Whether you are building awareness in your current market or breaking into new ones, you need to develop a complete campaign that covers…
The Digital First 2015 conference took place at Tour & Taxis in Brussels on October 15th. Three of us attended, and we can say without a doubt that it was time and money well spent. The venue was packed with exhibitors and attendees alike, which made for a full day of meeting interesting people, seeing…
The B2B sector has always been behind the B2C sector when it comes to marketing: it’s just a fact. I guess this is to do with the innately more competitive nature of B2C markets and the fickle nature of consumers. B2B is much more relationship-based and transaction costs tend to be higher. Usually, this gap…
At the end of 2014, Pyramidion became an official HubSpot partner. Now we’re using their tools to launch our first inbound marketing campaign. But why did we become a partner? We have a lot of experience developing and running campaigns for our customers and have been doing digital marketing since before it had a name.…
One key element of marketing and adding value to your company is to keep your customers satisfied and to make them a fan of your product or service. When customers have a vested interest in your company they will return the favour. You may ask, what favour can a customer do for me? My response…
Do you have an important presentation looming? Is it critical that you convey yourself, and your message, in the right light to ensure that you clinch that deal, budget proposal or promotion? Join us at Presenting ideas and communicating effectively on 25 November 2014, from 16:00 to 18:30 in the Curie Room, High Tech Campus,…
For a few years now, people have been predicting that digital would be the death of traditional media. But are newspapers and TV really on their last legs? Certainly, there is a reason for traditional media to worry. Print newspapers and magazines are facing declining sales as more and more readers get their news online.…
Infographics are all the rage. But what is an infographic? Well, an infographic is a visual representation of information, knowledge or data that’s intended to present complex material quickly and concisely. Infographics give credence to the saying: “A picture is worth a thousand words” so why not use these 5 tips to make sure your…
How do you get your technology noticed? That was the question under the spotlight at the Communicating Technology and Innovation event. Around 80 people came to the event, co-organized by Pyramidion, High Tech Campus Eindhoven and Brainport Development, to hear the thoughts of renowned journalists and technology PR experts. Stories attract the written press “Always…
Getting your audience’s attention in a full inbox can be a challenge. Getting them to act on your e-mail doubly so. Here are a few tips to help you catch your audience’s attention and get them to click on that call to action. The subject line An engaging subject line should hook the reader into…