Crops and climate change

Storybook

A good story is a simple story: for instance: “EU bans harmful pesticides”. As a headline, it’s clear, direct, and for a lifelong environmentalist like me, it sounds like a good thing. The trouble is, there is another side to the story, one with serious consequences for climate change. This shows that telling a simple…

Communicating in the downturn

Storybook

Communicate with your customers! In a crisis, your customers need reassurance that you are doing everything you can to support them and deliver value. In fact, this may be an ideal moment to improve aspects of your business like customer service and let your customers know! Communicate with your employees! Even if you can’t give…