And the winner …

… of the MediaPost OMMA New York Members’ Choice award for Integrated Online Campaign goes to NXP Semiconductors with ‘Join the Lighting Revolution’ (supported by amongst others Pyramidion, Present MediaTriMM and GriDD)”.


Yes folks it is that time of the year. Time to brush down the tuxedo and break out the bling – industry award season is upon us. OK so while they don’t quite match with the razzmatazz of the Oscars, the BAFTAs or the Razzie’s, marketing industry awards do put a little added shine onto those late nights. So for all of us involved in NXP Semiconductors’ campaign ‘Join the Lighting Revolution’, it was great to hear that the effort which went into it was recognized with two separate nominations.

Integrated Online Campaign

The first was for the MediaPost OMMA New York awards in the category Integrated Online Campaign. This award is for online marketing campaigns of multiple elements that show outstanding usage of online media in promotion of brands, products and services.

Unfortunately the team was beaten to the Business-to-Business sub-category award from a shortlist of three (Summer for Bravo Digital Promotion by NBC Universal and Business on Main for Sprint by Mindshare). However disappointment was quickly dispelled as NXP won the Members’ Choice award for Integrated Online Campaign.

Great international recognition

According to Han Nabben, director of integrated global marketing, NXP Semiconductors. “Our innovative and forward looking view on integrated marketing makes use of the latest online technologies and best-in-class agencies. Winning the OMMA award is great international recognition for our contextual, conversational marketing approach that is centered on online engagement”

B2B Marketing Awards

The campaign is also nominated for the prestigious B2B Marketing Awards in London in the Best Lead Generation Campaign category. Battling against five other campaigns and up against stiff competition, the B2B Marketing Awards are due to be announced at the end of November. So fingers crossed for more success!

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