Of course, getting the message spot-on and creating high-quality content for medical, health and biotechnology companies has its own specific challenges. It often involves balancing the needs of clinicians, patients and technology companies to really highlight the benefits of a solution rather than simply showcasing the technology. That means digging deep into the story while keeping it engaging and informative – regardless of it being medical grade wearables for electrophysiological diagnostics (ExG) or state-of-the-art magnetic resonance imaging (MRI) systems.
In the last two decades bio, health and medical technology have evolved significantly. Our morning routine doesn’t quite include a review of vital signs in the mirror while brushing our teeth, however the technology is there to make it possible. From the smart pill to personalized digital health monitoring using virtual reality, we have worked with initial start-ups and major OEMs helping get their story right.
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