Of course, getting the message spot-on and creating high-quality content for medical, health and biotechnology companies has its own specific challenges. It often involves balancing the needs of clinicians, patients and technology companies to really highlight the benefits of a solution rather than simply showcasing the technology. That means digging deep into the story while keeping it engaging and informative – regardless of it being medical grade wearables for electrophysiological diagnostics (ExG) or state-of-the-art magnetic resonance imaging (MRI) systems.