Plot a clear course
Can an ‘unknown’ company get attention from leading journalists? Yes, they can…
How do small companies get noticed among big name players? What does it take to get attention for your products in a crowded market place?
Anagear, a young fabless semiconductor company based in the Netherlands, faced these challenges at the start of 2013. They wanted to promote their latest mixed-signal power management IC, but would the trade press pick up a single product press release from an ‘unknown’ source?
“We were fortunate to engage with Pyramidion. Because they understand our industry and the way we do business, they were able to translate our need for company branding into a compelling message that was distributed in a small but very effective PR campaign. Where we as engineers focus too much on our products’ unique features, Pyramidion added their creativity that made it a very successful campaign for us.”
Vice President Sales and Marketing