# Pyramidion

> The Message Engineers

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## Sitemaps

- [XML Sitemap](https://pyramidion.be/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://pyramidion.be/blog-2/)
- [Communicating in a Downturn](https://pyramidion.be/communicating-in-a-downturn/): When a recession hits the markets, businesses scramble to tighten their belts. Marketing and communications budgets are often the first ones to get cut. It's not the first time this has happened. At Pyramidion, we've seen and helped technology companies overcome several downturns. Our experiences and learnings are captured in this valuable eBook, packed with
- [Personal digital twins improve diagnosis and treatment of illness](https://pyramidion.be/digital-twins-improve-diagnosis/): How a personal digital twin could help improve our health and make diagnosis and treatment of medical issues easier and more effective. And perhaps lead to the eventual development of a device like Star Trek's tricorder for medical analysis. With a quick scan using a tiny handheld device, Doctor McCoy quickly identifies what is wrong
- [Shouting at the TV and living with AIs](https://pyramidion.be/shouting-at-the-tv-and-living-with-ais/): Long before AI assistants, the first voice activated solution for changing channels on the TV was shouting at the youngest child in the family or the person sitting closest to the television screen. And while it may have little effect on the eventual outcome, shouting at the TV is still the couch supporters’ preferred tactic
- [Renewables rant](https://pyramidion.be/renewables-rant/): I recently saw this cartoon on Facebook. At first it made me laugh, but then it made me angry. It made me angry because it kind of misses the point about electric vehicles and renewable energy, but at the same time hits right at the heart of the issue. The problem is that the electric
- [Fake News](https://pyramidion.be/fake-news/): With so much fake news around these days it is hard to tell when someone is actually telling the truth. In the past, it was just second-hand car salesmen and politicians that were not to be trusted. But recent scandals like Cambridge Analytics illegally harvesting our Facebook data or Volkswagen running software to skew emission
- [Get your technology noticed!](https://pyramidion.be/get-your-technology-noticed-3/): Get your technology noticed! Whether it is government funded or carried out by a commercial company, all technology development is paid for by "the man in the street" – through tax, product purchases or crowdsourcing. Telling a compelling and engaging story about your technology can help you capture the public or investors' imagination, promote your
- [VR: Educating the next generation](https://pyramidion.be/vr-educating-next-generation/): The possibilities of VR appear to be endless. As explained in my previous blog, there is more to VR than gaming. For example, in healthcare, VR can help surgeons perform surgery and help people understand the effects of debilitating injuries and disorders. Healthcare is not the only area that can benefit from VR. Our education
- [Trends at Digital First 2015](https://pyramidion.be/trends-digital-first-2015/): The Digital First 2015 conference took place at Tour & Taxis in Brussels on October 15th. Three of us attended, and we can say without a doubt that it was time and money well spent. The venue was packed with exhibitors and attendees alike, which made for a full day of meeting interesting people, seeing
- [Semiconductor](https://pyramidion.be/semiconductor-2/)
- [Biomed](https://pyramidion.be/biomed-2/)
- [Renewable Engineering](https://pyramidion.be/renewable-engineering-2/)
- [Industry 4.0](https://pyramidion.be/industry-4-0/)
- [The beginning of the end for print?](https://pyramidion.be/the-beginning-of-the-end-for-print/): 2011 was definitely the year when e-books became established in the market place. Amazon announced last year that its e-book store sells 115 Kindle titles to every 100 paperbacks. Hardbacks are suffering a far worse time. This poses the question can both media co-exist in today's technologically savvy society? Or is this the start of
- [Fuel for thought](https://pyramidion.be/fuel-for-thought/): Do you ever feel like you are suffering from a lack of creativity? Everyone, even the most famous writers, can feel a little uninspired and down in self belief. But luckily for us they offer some sparks of inspiration that helped them to greatness. Here are a few quotes that might inspire you to be
- [Will you unroll your next TV](https://pyramidion.be/will-you-unroll-your-next-tv/): We've all seen pictures of newspaper printing – the huge rolls of paper streaming through massive presses, with hundreds of finished copies coming off the line every minute. Now imagine TVs being produced in a similar way. With the emergence of electronic devices printed onto flexible substrates, it's not such a far-fetched idea. For most
- [Screw it, just do it!](https://pyramidion.be/screw-it-just-do-it/): What makes a successful entrepreneur? Sir Richard shared his top tips in an interview session organized by FlandersDC and the Antwerp World Diamond Centre organized at the Stadschouwburg in Antwerp. Sir Richard talked with local entrepreneurs about many aspects of being a successful entrepreneur. The following are just a few of the topics he touched
- [So you think you know what the IOT is?](https://pyramidion.be/so-you-think-you-know-what-the-iot-is/): What is the Internet of Things (IOT)? That seemed to be the question on everyone's lips at the IOT event at High Tech Campus, on 6 June 2012. Is it going to be lots of vertical proprietary networks run by utility companies, healthcare providers and the like? Or are we about to see an amazing
- [Pyramidion’s got talent](https://pyramidion.be/pyramidions-got-talent/): If you're looking for a team exercise that boosts creativity and inspires people to think about each other's talents, then we have a great idea for you. At a recent Pyramidion training, we asked teams to develop out-of-the-box business proposals that would use everyone's personal talents. The results were literally 'out of this world', and
- [Do you network with confidence?](https://pyramidion.be/do-you-network-with-confidence/): Does the thought of networking make you break into a sweat? Feel intimidated by unfamiliar faces? Here are some tips that will help you feel comfortable, radiate professional strength and confidence and establish valuable business connections all in one. Good luck at your next event! No one is out of your league If you are
- [Noughties the exposés Generation?](https://pyramidion.be/noughties-the-exposes-generation/): Has Google’s new “unified privacy policy” highlighted changing “generational” attitudes towards what’s considered public and private? Google has created a huge furor with the implementation of its new unified privacy policy; linking signed in users from one Google account to multiple Google services. This, in effect, will customize search engine results and advertisements further to
- [Disrupting media](https://pyramidion.be/disrupting-media/): TV advertising is big business. Billions of euros are spent annually to convince us to buy a particular company’s products or services. But viewers are getting fed up with the disruption and services such as on-demand or time-shifting are giving the consumer more tools to skip the adverts. But without advertising, there would be no
- [Where's that talking object when you need it?](https://pyramidion.be/wheres-that-talking-object-when-you-need-it/): The other day a long lost laptop turned up at the back of an office cupboard. That was a good thing. But it would have been so much better if the computer had been able to let me know where it was, so I didn't have to spend hours searching for it. I want objects
- [Gamification – A win-win scenario for businesses?](https://pyramidion.be/gamification-a-win-win-scenario-for-businesses/): Last year, the latest Call of Duty (CoD) video game sold an estimated $500 million copies worldwide in its first 24 hours. That means, CoD: Black Ops II grossed more in one day than most Hollywood’s blockbusters do in total. As gaming is now a multi-million dollar business, more companies are employing gamification – adding
- [How to give a great talk](https://pyramidion.be/how-to-give-a-great-talk/): A good talk or presentation can have a major impact on the success of your company or product. So you want it to be powerful, convincing and to deliver a clear message. In this video on “How to give a TED talk”, TEDxBrainport organisers Arthur Turksma and our own Colin O'Neill give a number of
- [Dialogue Day: sharing experiences for effective communication](https://pyramidion.be/dialogue-day/): What do you get when you put a group of communications professionals in a room together? Stimulating conversation and valuable insights. At least, that was what happened when we invited fellow professionals to join us for Dialogue Day on 17 May. Together, we explored how much time we spend in dialogue, how effective it is
- [Rebuilding ourselves](https://pyramidion.be/rebuilding-ourselves/): As a kid I remember the TV show 'The six million dollar man'. Bionic legs let him run at 60 mph, a bionic arm gave him superhuman strength and a bionic eye gave him telescopic and infrared vision. But Steve Austin didn't choose to have these cybernetic replacements installed. He was injured in a crash
- [Getting your audience to act on email blasts](https://pyramidion.be/getting-your-audience-to-act-on-email-blasts/): Getting your audience's attention in a full inbox can be a challenge. Getting them to act on your e-mail doubly so. Here are a few tips to help you catch your audience's attention and get them to click on that call to action. The subject line An engaging subject line should hook the reader into
- [How you can write a great story](https://pyramidion.be/how-you-can-write-a-great-story/): A new year is upon us and this is the perfect time to learn new skills or sharpen old ones. For our latest Tips & Tricks, we've come up with some pointers that can help you create the best story. Of course everyone has a different approach, but these should give you some ideas. Just
- [Crowdsourcing platforms are reshaping business models](https://pyramidion.be/crowdsourcing-platforms-reshaping-societys-traditional-business-model/): “Crowdfunding is reshaping society’s traditional business model.” So says Tom Vroemen, CEO of CrowdAboutNow, He was talking at the recent Phare conference and I think he has a point. Crowd financing platforms have been around, in various forms and guises, since the 17th century. The earliest documented case is the Praenumeration subscription model which publishers
- [What’s your technology story?](https://pyramidion.be/whats-story/): How do you get your technology noticed? That was the question under the spotlight at the Communicating Technology and Innovation event. Around 80 people came to the event, co-organized by Pyramidion, High Tech Campus Eindhoven and Brainport Development, to hear the thoughts of renowned journalists and technology PR experts. Stories attract the written press “Always
- [How to make your own infographic](https://pyramidion.be/how-to-make-your-own-infographic/): Infographics are all the rage. But what is an infographic? Well, an infographic is a visual representation of information, knowledge or data that’s intended to present complex material quickly and concisely. Infographics give credence to the saying: “A picture is worth a thousand words” so why not use these 5 tips to make sure your
- [Traditional media: not dead yet?](https://pyramidion.be/traditional-media-not-dead-yet/): For a few years now, people have been predicting that digital would be the death of traditional media. But are newspapers and TV really on their last legs? Certainly, there is a reason for traditional media to worry. Print newspapers and magazines are facing declining sales as more and more readers get their news online.
- [Presenting ideas and communicating effectively](https://pyramidion.be/presenting-ideas-communicating-effectively-2/): Do you have an important presentation looming? Is it critical that you convey yourself, and your message, in the right light to ensure that you clinch that deal, budget proposal or promotion? Join us at Presenting ideas and communicating effectively on 25 November 2014, from 16:00 to 18:30 in the Curie Room, High Tech Campus,
- [Why is it so important to keep our customers happy?](https://pyramidion.be/important-keep-customers-happy/): One key element of marketing and adding value to your company is to keep your customers satisfied and to make them a fan of your product or service. When customers have a vested interest in your company they will return the favour. You may ask, what favour can a customer do for me? My response
- [Partnering for inbound marketing success](https://pyramidion.be/partnering-inbound-marketing-success/): At the end of 2014, Pyramidion became an official HubSpot partner. Now we’re using their tools to launch our first inbound marketing campaign. But why did we become a partner? We have a lot of experience developing and running campaigns for our customers and have been doing digital marketing since before it had a name.
- [Touchpoints and the Digital Age: Research at Pyramidion](https://pyramidion.be/touchpoints-digital-age-research-pyramidion/): Kieran Kilbride-Singh is an MSc Marketing student from the UK. He worked with Pyramidion for three months, conducting research into touchpoints for his master’s thesis. This research is now complete. We will be presenting the results on 24th September at the High Tech Campus in Eindhoven. You can register for the event here.The arena of consumer
- [IOT, robots, killer toasters and some great conversations](https://pyramidion.be/iot-robots-killer-toasters-great-conversations/): Recently I attended the IOT 2015 conference at the High Tech Campus Eindhoven. This was my first time visiting the campus and it was refreshing to be away from the computer screen and getting an understanding for IOT, which often feels shrouded in mystery even by those that work with it. During the day I
- [Getting the best out of your employees](https://pyramidion.be/getting-best-employees/): We know the importance of customers as ambassadors, but what about our own employees? Recently I wrote about the importance of making your customers ambassadors or fans of your brand. Now I’m back again to write about one key way to do this. So where do you start when trying to keep those customers happy?
- [The wonders of IBC 2015](https://pyramidion.be/wonders-ibc-2015/): As a young upstart just out of university and working my first job, I was not prepared for the scale of IBC 2015. In my other blogs, I have mentioned I’m from a small seaside town. The best convention we have there is a flea market at our local leisure center which pales in comparison
- [Touchpoints research: findings and insight](https://pyramidion.be/touchpoints-research-findings-insight/): Two months ago I began researching touchpoints (TPs) within the high-tech industry. In an earlier blog I outlined what a TP is and the reasons they are so important. In this blog I will discuss some of the most important findings, providing insight into the responses of participants and hopefully on the general theme of
- [Why Work With Pyramidion?](https://pyramidion.be/why-work-with-pyramidion/): Hi there! I’m Pieter, the newest team member at Pyramidion. I’ve only been here for about three weeks, but it already feels like it’s been much longer than that. There are several very good reasons for that. One of those reasons is rather personal. Do you know how sometimes in life you’re feeling lost and not
- [Touchpoints: what the B2B sector can learn from the B2C sector](https://pyramidion.be/touchpoints-b2b-sector-can-learn-b2c-sector/): The B2B sector has always been behind the B2C sector when it comes to marketing: it’s just a fact. I guess this is to do with the innately more competitive nature of B2C markets and the fickle nature of consumers. B2B is much more relationship-based and transaction costs tend to be higher. Usually, this gap
- [Download your free inbound marketing campaign checklist](https://pyramidion.be/download-free-inbound-marketing-campaign-checklist/): Don’t forget anything for running your next inbound marketing campaign! Bringing more people to your website can be a real challenge. It’s not just building a page and hoping people will arrive. Whether you are building awareness in your current market or breaking into new ones, you need to develop a complete campaign that covers
- [There’s a lot going on with healthtech](https://pyramidion.be/theres-lot-going-healthtech/): As humans it’s in our nature to help each other and to do that we must understand how our bodies work. The healthcare industry is striving to find ways for people to live longer and healthier lives. Through ongoing innovations with healthtech our ideas are becoming smarter, more sophisticated and life altering. Let the procession
- [Growth in excess: The chemical industry in Antwerp](https://pyramidion.be/growth-excess-chemical-industry-antwerp/): There are many places throughout the world that demand attention, whether it’s the seven wonders, Glastonbury or the homes of influential people. I’ve been working in Antwerp for nearly half a year and I have learnt a lot about this resilient city, the folklore, the fashion industry and the diamond exchange. But I can honestly
- [VR: Saving our future through the world of healthcare](https://pyramidion.be/vr-saving-future-world-healthcare/): We’ve all seen The Matrix, Lawnmower Man and Tron. In the last decade there have been TV shows like Hack Sign, Sword Art Online and even Log Horizon giving you the concept of being in a virtual world. In most cases the arc revolves around the characters being trapped inside the game, unable to return
- [Directing traffic to your booth](https://pyramidion.be/directing-traffic-booth/): For any company exhibiting at a major event, preparation is of the utmost importance. After all, you are trying to make a lasting impression on both new and existing customers. Marketing, at its core, is a way to garner attention and at these high calibre events being seen is the real battle. Making noise People
- [Is the smartphone market entering a state of decline?](https://pyramidion.be/smartphone-market-entering-state-decline/): The fourth quarter was quite a shock to the system for many consumer electronic and mobile phone companies. Even after the festive season, Christmas couldn’t save the smartphone market which recorded its slowest growth rate since 2007. Samsung, Apple and Sony all reported that despite making profits in other markets like consumer electronics, computers and
- [Exponential Revolution: Exponential Growth](https://pyramidion.be/exponential-revolution-exponential-growth/): Last week, we discussed a paradigm shift from linear to exponential. Today, we find out what that means. Let's get right to business with this thought-provoking quote: "The greatest shortcoming of the human race is our inability to understand the exponential function." - Prof. Al Bartlett Wow. That's a pretty bold claim. But is it
- [What is the Exponential Revolution?](https://pyramidion.be/what-is-the-exponential-revolution/): Every year, many of the world’s top leaders and thinkers gather in Davos for the World Economic Forum. They discuss technological, societal, and economic changes that are set to impact the way we live, work, and interact with each other and our environment. This year, the fourth industrial revolution was the talk of the town.
- [Exponential Revolution: Information Economy](https://pyramidion.be/exponential-revolution-information-economy/): Knowledge is Power. You know this. Humanity has known this for a long time. The earliest documented instance of the phrase "knowledge is power" dates back to the 7th century, and is attributed to Imam Ali, the first Imam of Shia Islam. I'm willing to wager that the concept was understood long before that. But
- [Exponential Revolution: Cloud Computing](https://pyramidion.be/exponential-revolution-cloud-computing/): In many ways it is hard to believe that for most of us, the Internet only became part of our daily lives in the late 90's. But of course the internet has been around for a much longer time – especially in concept. A set of memos show J.C.R. Licklider of MIT discussing his ‘Galactic
- [Exponential Revolution: Big Data](https://pyramidion.be/exponential-revolution-big-data/): We defined data as "A form of information that can exist without an observer" in the previous blog. It's information in raw or unorganized form, and it represents values attributed to parameters. For example, a human heart beats all day long. The amount of times it beats per minute is a parameter of the cardiovascular system. The value
- [VR: 'Goes Hollywood'](https://pyramidion.be/vr-goes-hollywood/): Last time we looked at educating the future with virtual reality. In part three of the VR series, we will be looking at the entertainment industry and more specifically the film world. VR took center stage at Virtual Revolution 2016 in Veldhoven. There we saw several presentations on breakthrough developments in VR technology. One in particular was based on
- [VR: Drastically changing the music landscape](https://pyramidion.be/vr-drastically-changing-music-landscape/): Last time we looked at the film industry and how they could benefit from VR. So keeping to that entertainment theme this installement is very near and dear to my heart the music industry.The music industry has been going through a rough patch since the millennium. Music sales peaked in 1999 and have never truly rose
- [VR: vCommerce](https://pyramidion.be/vr-vcommerce/): VR is mainstream! South Park got the ball rolling two years ago mocking the idea with a dystopian approach. The characters became destructive feeling no responsibility for their actions in a virtual world. More recently in the Big Bang Theory season 9, the socially inept Sheldon takes some time out in the woods via his Oculus rift. With two
- [VR: Road to nowhere...](https://pyramidion.be/vr-road-nowhere/): Last time we looked at virtual payments or vCommerce. In this blog, we will look at the travel industry and how it can use virtual reality to take us on a virtual vacation. Travel broadens the mind and takes us to places we can only dream about. That's the beauty of our world: everywhere is different. There are so many
- [Inbound marketing knowledge sharing at Hubspot User Group Antwerp](https://pyramidion.be/inbound-marketing-knowledge-sharing-hubspot-user-group-antwerp/): Antwerp's Hubspot User Group, or #HUGAntwerp for short, gathered local inbound marketing professionals for the second time in 2016. The topic was content repurposing, the date Wednesday, June 29th, and the location Dallas' beautiful Antwerp offices. The choice of topic could not have been better for Pyramidion, as Robert and I are currently turning an old blog post
- [The end of an era – National Semiconductors, ARM and Brexit](https://pyramidion.be/end-era-national-semiconductors-arm-brexit/): 2016 has brought about the end of a very personal association with the UK’s semiconductor design and manufacturing capabilities. At the start of the year, Texas Instruments (TI) announced the phased closure of its fabrication facilities in Greenock, Scotland. And then yesterday Japan’s Softbank confirmed plans to acquire ARM Holdings. While neither of these decisions have
- [AR: Pokémon GO taking the world by storm](https://pyramidion.be/ar-pokemon-go-taking-world-storm/): In this special Augmented Reality (AR) blog we look at the craze which is sweeping the world, in fact some people are travelling the world as you've 'gotta catch em all'. I'm talking of course about the a free-to-play location-based augmented reality mobile game Pokémon Go. 20 years in the making Flashback to 1996, where one of Nintendo’s
- [Why you should market to audiences with a limited cashflow](https://pyramidion.be/market-audiences-limited-cashflow/): Why indeed? Why should you market your products or services to an audience with limited resources to spend? The simplest, most basic reason is this: their time is cheap right now. For you, that means better customers that are cheaper to attract. What's more, they are more loyal and will continue giving you their business when
- [Digital detox: a digital perspective](https://pyramidion.be/digital-detox-digital-perspective/): United Kingdom regulatory body Ofcom recently published its 13th annual Communications Market report. Unsurprisingly, the availability of internet access is still rising, as is the quality of the connections. What caught our eye, however, was the fact that one in four people admitted to having texted a person who was in the same room. Furthermore, one in three
- [Supporting innovation and mentoring startups](https://pyramidion.be/supporting-innovation-mentoring-startups/): For as long as I have been in the marketing communications profession, I have been writing about amazing innovations in technology. I was writing about the connected home long before the Internet of Things and about NFC chips before anyone had ever thought about integrating them into our mobile phones. These days, many of the
- [More Paówer to your posture!](https://pyramidion.be/more-paower-to-your-posture/): Are you satisfied with your posture? Nearly everybody at one time or another wonders if they’re slouching too much: whether it is bad for their back, or even how it makes them appear to other people. We Pyramidionites are no different, so when we discovered HighTechXL start-up Paó Wearables is developing a posture awareness device
- [Elbibi - reinventing the ‘wheel’](https://pyramidion.be/elbibi-reinventing-wheel/): Here in Belgium cycling is really big, and it’s virtually a way of life for people in the Netherlands. If their commute is short lots of people already cycle to work, while many more would like to but find the distance too far. Or they feel the weather or terrain is too challenging and don’t
- [Get better results on a smaller marketing budget with the 80/20 rule](https://pyramidion.be/get-better-results-smaller-marketing-budget-8020-rule/): Marketing budgets are popular targets for cost-cutting. In fact, they're often the first to get a taste of the scissors when cash flows slow down. And even though marketers know that this is wrong, it still happens. So what can you do to maintain or even increase performance with limited resources? One powerful solution
- [Three amazing platforms for attracting high-quality traffic](https://pyramidion.be/three-amazing-platforms-attracting-high-quality-traffic/): Inbound marketing is a fantastic method for attracting new customers. What's more, it works without spending gross amounts of money on paid advertising. You do, however, still have to get your great content in front of your target audience's eyeballs. And this can be tricky sometimes, especially when you're just starting out. Your website probably doesn't
- [Integrated marketing communications in the high-tech industry](https://pyramidion.be/integrated-marketing-communications-high-tech-industry/): My name is Alina Nicolae. I am a freshly graduated master student from KU Leuven, with a major in International Business and Management. I am delighted to have the opportunity to be one of the "storytellers" at Pyramidion. For the next two months, I will be carrying out marketing research into the benefits of using
- [Getting into character when writing a script](https://pyramidion.be/getting-character-writing-script/): Every now and again you come across a little side project where you think, why not. One of my friends told me about a campaign that was being created to promote the UNESCO World Heritage sites in the Netherlands to the Dutch, and that they were looking for a Scotsman to appear in the videos.
- [Semiconductor](https://pyramidion.be/semiconductor/): At Pyramidion we have been writing about electronics and semiconductor technology for some 25 years. Our in-depth knowledge of this area gives our customers a real value-add perspective. From the PC and smart phone to autonomous driving and IoT, our lives are surrounded and enhanced by electronics. As well as living through the digital revolution,
- [Renewable Engineering](https://pyramidion.be/renewable-engineering/): text here
- [Communicating in a post-truth world](https://pyramidion.be/communicating-post-truth-world/): Unless you've been living under a rock lately, you've probably heard a thing or two about "fake news" and how we are living in a "post-truth society". Now, there are several views to take and sides to choose when it comes to this phenomenon. For the sake of relevance and brevity, however, today we will only examine one
- [How to choose marketing tools that work for you](https://pyramidion.be/choose-marketing-tools-work/): Marketing is transforming into an increasingly technical discipline. Especially since the advent of digital, having the ability to take a look under the proverbial hood has gone from a nice extra to a bare necessity for most marketers. Thankfully, a lot of great tools exist that help us do just this. But out of a rapidly
- [Beauty, empathy, creativity](https://pyramidion.be/beauty-empathy-creativity/): What is the difference between a good product and a great one? What makes the mediocre, magical? These were some of the thoughts that ran through my mind during the Creativity World Forum 2017 in Aarhus, Denmark. As someone with a technical background, I appreciate function. I want it to work well, whether it is
- [Room with a view](https://pyramidion.be/new-address/): Pyramidion has a new home. On 1st of October we moved out of the Boomgaardstraat, which had been our home for more than 15 years and moved into our new offices at Fosbury & Sons in the WATT (Working Apart, Thinking Together) building on the Mechelsesteenweg. Our full new address is Mechelsesteenweg 271, bus 1.1,
- [Best wishes for 2018!](https://pyramidion.be/best-wishes-2018/): Happy New Year and best wishes for 2018 from all of us at Pyramidion! 2017 was a year of change! From 'The Donald' becoming president of the USA to Twitter extending the length of tweets to 280 characters to reduce the number of tweets he posted. For Pyramidion, our biggest change was moving to the new
- [Industry 4.0](https://pyramidion.be/mechatronics/): Text here
- [Biomed](https://pyramidion.be/biomed/)
- [Semiconductors](https://pyramidion.be/semiconductors/): At Pyramidion we have been writing about electronics and semiconductor technology for some 25 years. Our in-depth knowledge of this area gives our customers a real value-add perspective. From the PC and smart phone to autonomous driving and IoT, our lives are surrounded and enhanced by electronics. As well as living through the digital revolution,
- [Health and Bio Tech](https://pyramidion.be/health-and-bio-tech/)
- [Making the right noise on social media](https://pyramidion.be/making-right-noise-social-media/): Social media has grown dramatically since it’s early beginnings in the mid 2000’s. Today, social media has expanded to cover multiple types of content and applications and is being increasingly used by companies to engage with their customers 24/7. Why use social media for business? Social media for business is not just about getting your
- [HoloLens – mixed reality is all about perception](https://pyramidion.be/hololens-mixed-reality-perception/): I recently attended a ‘Campus New Technology Seminar on Future IT’ at the High Tech Campus Eindhoven. The primary reason for going was not the ‘Data Security’ talk, which was interesting, but to get a chance to see and hear about Microsoft’s HoloLens. Now I freely admit I’m a tech geek, and getting the opportunity
- [Hone your skills in Integrated Marketing Campaigns](https://pyramidion.be/hone-skills-integrated-marketing-campaigns/): In today’s economy, it’s difficult to be successful. Unless you have a truly unique offer, you can find yourself struggling to compete against many other companies providing similar products and services. This makes it even harder to get your name out there and stand out amongst the giants. But you can! Check out our latest
- [A glimpse into the future at DDW 2016](https://pyramidion.be/glimpse-future-ddw-2016/): From the 22-30th October all the great minds throughout the Netherlands come out to play for Dutch design week. Here in Eindhoven, we had the opportunity to meet with many innovators who were showcasing various cutting edge technologies. These included VR, AR, Autonomous driving, wearables, clothing, IoT and even terraforming. Here are just a few
- [The business of disruption](https://pyramidion.be/the-business-of-disruption/): The recent HighTechXL Modern Day Warriorsevent in Eindhoven was a celebration of innovation and new disruptive ideas that will possibly, with the right funding, the right timing and a lot of blood, sweat, tears and luck go on to change our world. The six latest startups to go through the program were making their big
- [U.S Government release self-driving regulations for automakers](https://pyramidion.be/u-s-government-release-self-driving-regulations-automakers/): Big news from the world of autonomy with the release of the self-driving regulations by the National Highway Traffic Safety Administration (NHTSA) and the Department of Transport (DOT). It has finally happened. Automakers have finally piqued the government’s interest as they recognize that too many fatalities occur on the road and this can all change
- [Making autonomous driving safer](https://pyramidion.be/making-autonomous-driving-safer/): This year we have seen a burst of technological innovation, taking us on a real rollercoaster ride. Just look at what’s been going on in the world of autonomous or self-driving vehicles. Elon Musk of Tesla just days ago shared his vision of someday having driverless trucks and buses, taking people and cargo to their
- [strategies and tactics used by leading high-tech companies](https://pyramidion.be/strategies-and-tactics-used-by-leading-high-tech-companies/): Learn the strategies and tactics used by leading high-tech companies Pyramidion's integrated marketing communications research
- [VR: Creativity in the community](https://pyramidion.be/vr-creativity-community/): Eindhoven is the epitome of innovation. This city is constantly changing courtesy of a growing and thriving high-tech industry led by Philips. And while Eindhoven and Philips may no longer be as synonymous as they once were, innovation has continued with the opening up of the hi-tech campus and more recently with the start-up uprising
- [Graphene: is history repeating itself?](https://pyramidion.be/graphene-is-history-repeating-itself/): Silicon made possible the revolution in semiconductor miniaturization that began in the 1960s. So the fact that today size is considered a serious limitation of silicon is an indication of how far the technology has advanced since that time. As the silicon substrates used in electronics and solar cells reach their limits, how can manufacturers
- [Watch Full Movie Streaming And Download Power Rangers (2017) subtitle english](https://pyramidion.be/watch-full-movie-streaming-and-download-power-rangers-2017-subtitle-english/): Power Rangers (2017) HDDirector:Dean Israelite.Producer:Brian Casentini, Roberto Orci, Haim Saban, Wyck Godfrey, Marty Bowen.Release:March 23, 2017Country:United States of America, Canada.Production Company:Lionsgate, Saban Brands.Language:English.Runtime:124 min.Genre:Action, Adventure, Science Fiction.'Power Rangers' is a movie genre Action, was released in March 23, 2017. Dean Israelite was directed this movie and starring by Dacre Montgomery. This movie tell story about
- [RoboCup 2013](https://pyramidion.be/robocup-2013/): “Welcome to the final of the 2050 FIFA World Cup! And here are the teams – England versus the Robots.” Sounds hopelessly optimistic? Like something out of a fantastical science fiction novel? But it may surprise you to know there really are people out there who think England could make a World Cup final again.
- [Can we reprogram ourselves?](https://pyramidion.be/can-we-reprogram-ourselves/): In the future, will we be able to create smart viruses that only target cancer cells or fix genetic defects in our DNA? Professor Jan Madsen from TU Denmark believes we can. At the ESI Symposium this year, Jan talked about the characteristics of systems and how they can be applied to that ultimate system,
- [More than MakerBots](https://pyramidion.be/more-than-makerbots-2/): About 18 months ago I saw a demonstration of 3D printing at TEDxYouth@Flanders and watched as these homemade devices built up layers of plastic to create small toys and other items. I was impressed but at the same time somewhat disappointed. They were a long way from Star Trek replicators and only seemed useful for
- [A walk on the wild side for sick kids](https://pyramidion.be/a-walk-on-the-wild-side-for-sick-kids/): It's one of those moments that you think at the time, "that's a great idea". So when I learned that Yorkhill Children's Foundation (a sick children's charity close to my heart) had become one of the beneficiaries of the Kiltwalk, I suddenly found myself signing up to walk 42 km. In April (Sunday 21st
- [Doing the (g)rounds at Intermat](https://pyramidion.be/doing-the-grounds-at-intermat/): 1350 exhibitors, an exhibition area the size of 75 football fields and just a couple of hours to get a feel for what goes on in the industry. How do you manage that? Focus, I'd say. So with this year's show theme ‘energy efficiency and sustainable productivity’ I focused my efforts on what companies are
- [Why the communications cycle matters](https://pyramidion.be/why-the-communications-cycle-matters/): The communications cycle involves five interlinked phases: strategy, messaging, deliverables, measurement and analysis. It should be the basis for all your commuinications. Why? Watch our video presentation to find out. (Click to start and advance, or click download and then Open to view in full screen.)
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- [Opening up open innovation](https://pyramidion.be/opening-up-open-innovation/): How would your company cope if its entire product portfolio became obsolete? A ridiculous question? Just ask Polaroid whose whole business model died when digital photography was born. Or incandescent light bulb makers who are seeing their products banned around the world. Today, most innovation is incremental. Companies improve tried and tested products to chase
- [Newsletter know how](https://pyramidion.be/newsletter-know-how/): Whether printed or electronic, newsletters are a great way to keep your colleagues or customers up-to-date on what's happening at your company. Of course, content is king. But the logistics of setting up and running a newsletter are also key to success. Here are some golden rules. Write a charter and share it As with
- [The “I’s” and “A” of video](https://pyramidion.be/the-is-and-a-of-video/): Web video took off in the USA in a big way in 2010. And the phenomenon is spreading to Europe in 2011. We spoke to Patrice van de Walle of Web Video Impact – a video producer with 20 years′ experience in TV and digital media – about why video is becoming such a key
- [Behind the scenes at TEDxBrainport](https://pyramidion.be/behind-the-scenes-at-tedxbrainport/): I guess I am a bit of a TED fan. I have seen many TED talks online and have been to several independently organized TEDx events here in Belgium. I am always filled with a sense of wonder at the talks and the speakers who get up there on stage to talk about their ‘ideas
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- [Download and Watch Movie R.A.I.D. Special Unit (2017)](https://pyramidion.be/download-and-watch-movie-r-a-i-d-special-unit-2017/): R.A.I.D. Special Unit (2017)Director:Dany Boon.Writer:Dany Boon, Sarah Kaminsky.Producer:Jérôme Seydoux.Release:February 1, 2017Country:France.Production Company:TF1 Films Productions, Pathé, Artémis Productions, Les Productions du Ch'timi.Language:Français.Runtime:105 min.Genre:Comedy.'R.A.I.D. Special Unit' is a movie genre Comedy, was released in February 1, 2017. Dany Boon was directed this movie and starring by Alice Pol. This movie tell story about The story of a
- [Happy birthday to us!](https://pyramidion.be/happy-birthday-to-us/): Pyramidion has been trading independently for more than five years. We celebrated this fact on Friday 4 February with a top-secret “Day of Belgian pleasures”. Magical mystery tour We marked the occasion with a company day out. Only the few people who had organized the day knew what was in store. The rest of us
- [Folktales and fairy stories: do you believe?](https://pyramidion.be/folktales-and-fairy-stories-do-you-believe/): Once upon a time...a story was told. But what made that story take root while others faded away into oblivion? Was it because it was easy to understand, remember and retell? To learn more, I ventured to a country with a grand tradition of storytelling: Ireland, where I learned that a memorable story must indeed
- [What’s gaming doing to our brains?](https://pyramidion.be/whats-gaming-doing-to-our-brains/): Social innovation, re-thinking your enterprise model holistically for the digital age, mobilizing the creativity of women. There were lots of great themes at the Flanders DC Creativity Forum on 21 October. So why do I keep coming back to two questions? Does playing computer games unleash our inner super-hero? Or is too much time in
- [Listen carefully](https://pyramidion.be/listen-carefully/): In our last two Tips & Tricks articles, we talked about speaking and body language skills. This time, let’s look at how we can improve our listening. Be engaged – focus on the speaker alone (if needed, isolate yourselves; keep eye contact, listen without preconceptions and prejudice) Quiet please – instead of interrupting or completing
- [Writing for the web: what they’re not telling you](https://pyramidion.be/writing-for-the-web-what-theyre-not-telling-you/): Google “writing for the web”, and you'll get millions of hits. 141 million the last time I looked. Obviously, I haven't read all those pages. But the ones I have seen often leave out or skate over two key points. They are: Say something interesting! Remember who your reader is Most web writing articles
- [Are corporate websites dead?](https://pyramidion.be/are-corporate-websites-dead/): You've probably seen the stats. Companies are getting more traffic on their Facebook pages than their home pages. And consumers want information from brands via social media rather than corporate websites. So is the company website dead? We asked two experts in the field for their personal opinions. Arjan van Liere Director Online strategy agency Present Media
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- [Sharpen your body language](https://pyramidion.be/sharpen-your-body-language/): In our last Tips and tricks, we gave you some tips on how to clarify your speech. This time, we're putting the spotlight on body language. Why? Body language accounts for 80-90% of our communication, and even when we don't speak, we are communicating. If you use your body language well, it can really enhance
- [Lab-on-a-Chip: delivering on the promise](https://pyramidion.be/lab-on-a-chip-delivering-on-the-promise/): The first time I came across the idea of a Lab-on-a-Chip was way back in university some 20 years ago. Just imagine being able to take a single drop of blood, feed it into a device no bigger than a mobile phone and have instant and accurate analysis of blood sugar levels, DNA or even
- [Watch Movie iBoy (2017)](https://pyramidion.be/watch-movie-iboy-2017/): Watch Movie iBoy (2017) English Subtitles, Streaming Online Full Movie iBoy (2017) English Subtitles, Free Download HD Quality Movie iBoy (2017) English Subtitles.iBoy (2017) HDDirector:Adam Randall.Writer:Mark Denton, Jonny Stockwood.Producer:Nate Bolotin, Emily Leo, Gail Mutrux, Oliver Roskill, Lucan Toh.Release:January 27, 2017Country:United Kingdom.Production Company:NetFlix, Pretty Pictures, XYZ Films, Wigwam Films.Language:English.Runtime:90 min.Genre:Action, Crime, Science Fiction, Thriller.'iBoy' is a
- [Managing resistance](https://pyramidion.be/managing-resistance/): Recently my little brother resumed his desk-thumping exam revision routine, “I don't care if I fail,” he muttered defiantly. I offered him words of encouragement about the impending break from school, with no luck. Over time I realized I've been hitting my head against a brick wall. How do you manage someone's response to change
- [Web analytics for communicators](https://pyramidion.be/web-analytics-for-communicators/): If you have anything to do with internet-based communications, then the phrase “web analytics” is one you've no doubt heard many times. But what does it mean for communicators? What is web analytics? It's a great tool for measuring how your message is getting across to your audience. It can give you information on how
- [The communication funnel](https://pyramidion.be/the-communication-funnel/): Do you ever find people don't do what you've asked after you've spoken to them? Do your written communications not have the effect you intended? Maybe you're forgetting about the communication funnel: the path of intention that runs through all our contact with other people. What I want to say ↓ What I actually say
- [What is LinkedIn doing for you?](https://pyramidion.be/what-is-linkedin-doing-for-you/): For many of us, there's a clear split: Facebook and the like for friends and family, LinkedIn for professional contacts. After all, with its origins in HR and recruitment, LinkedIn is dedicated to professional networking. But do you have that nagging feeling you could be using it more? We talked to a few typical users
- [Social media – what’s your policy?](https://pyramidion.be/social-media-whats-your-policy/): Social media is a great way to engage with customers and employees, rather than simply ‘talk at’ them. But there are many pitfalls. A thought-provoking event at IABC last November got me reflecting further on this topic and ways to avoid some of the common pitfalls. One of these is to have a social media
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- [Cutting solar manufacturing costs](https://pyramidion.be/cutting-solar-manufacturing-costs/): Manufacturing solar cells traditionally involves complex and costly vacuum-based processes. Now, some industry specialists believe new approaches can cut costs and bring ‘grid parity’ within reach. They urge producers to discover how thermal processes and electro-deposition enable cost-effective high volume thin-film PV production. Sunlight may be free, but generating electricity with PV cells remains expensive.
- [Getting a word in on presentations](https://pyramidion.be/getting-a-word-in-on-presentations/): More thoughts on presentations? Well, it's true, if you google “presentations” you get over 57 million results! Lots of them mention probably things like ‘don't just read the slides’, ‘keep the word count on each slide to a minimum’, ‘use a sufficiently large font’ – we haven't counted them all. But it is tricky to
- [A passion for crime](https://pyramidion.be/a-passion-for-crime/): Sherlock Holmes, Chief Inspector Barnaby, Dalziel and Pascoe, Miss Marple. We all love reading and watching detectives. But why exactly is that, what makes a detective successful? To find this out, I recently attended a crime fiction writing workshop in Oxford, England. With great enthusiasm, I dived into the world of suspense, betrayal and murder,
- [Don't be a twit on Twitter](https://pyramidion.be/dont-be-a-twit-on-twitter-3/): I signed up for Twitter a while ago and then didn't really do anything with it. To be honest, I wasn't really sure what to do with it. However, I recently started using Twitter again and this time I am getting more out of it and also putting more into it. So I thought it
- [Don't be a twit on Twitter](https://pyramidion.be/dont-be-a-twit-on-twitter-3-2/): I signed up for Twitter a while ago and then didn't really do anything with it. To be honest, I wasn't really sure what to do with it. However, I recently started using Twitter again and this time I am getting more out of it and also putting more into it. So I thought it
- [Milk? Full-fat, semi-skimmed or transparent?](https://pyramidion.be/milk-full-fat-semi-skimmed-or-transparent-4/): Fancy a glass of transparent milk? It could one day be a regular sight on menus and in supermarkets – thanks to a device known as a microsieve and a production technology called 3D lithography. As the name suggests, microsieves are filtration devices that work at the microscopic scale. Now a team from the Delft
- [Communicating in the downturn](https://pyramidion.be/communicating-in-the-downturn-2/): Communicate with your customers! In a crisis, your customers need reassurance that you are doing everything you can to support them and deliver value. In fact, this may be an ideal moment to improve aspects of your business like customer service and let your customers know! Communicate with your employees! Even if you can't give
- [Crops and climate change](https://pyramidion.be/crops-and-climate-change/): A good story is a simple story: for instance: “EU bans harmful pesticides”. As a headline, it’s clear, direct, and for a lifelong environmentalist like me, it sounds like a good thing. The trouble is, there is another side to the story, one with serious consequences for climate change. This shows that telling a simple

## Pages

- [Home](https://pyramidion.be/): At Pyramidion we love helping technology companies get noticed with a unique and engaging message that hooks their target customers and inspires them to act.
- [An integrated approach for renewable energy](https://pyramidion.be/an-integrated-approach-for-renewable-energy/): Renewable engineering SemiconductorsSolar cells, wind turbines and other renewable energy systems promise us a future of green, sustainable energy. But they also bring their own challenges from developing new semiconductor materials and processes for thin film or flexible solar cells to modernizing our national and international electricity grids to support these distributed smart energy solutions.
- [Semiconductors](https://pyramidion.be/semiconductors/): Semiconductors BiomedFrom the PC and smart phone to autonomous driving and IoT, our lives are surrounded and enhanced by electronics. As well as living through the digital revolution, at Pyramidion we have been developing messages and content for everything from simple discretes and system-on-chip (SoC) / system-in-package (SiP) devices right up to complex electronic solutions.Renewable
- [Understanding that benefits patients and clinicians](https://pyramidion.be/understanding-that-benefits-patients-and-clinicians/): Biomed Industry 4.0In the last two decades bio, health and medical technology have evolved significantly. Our morning routine doesn’t quite include a review of vital signs in the mirror while brushing our teeth, however the technology is there to make it possible. From the smart pill to personalized digital health monitoring using virtual reality, we
- [Industry 4.0 and the Exponential Revolution](https://pyramidion.be/industry-4-0-and-the-exponential-revolution/): Industry 4.0 Renewable EngineeringFrom manufacturing to tractor engines, digital technology is changing virtually every industrial process. Sensors, big data and robots are making manufacturing smarter and more efficient. As the equipment around us evolves, from our phones and cars to complete production lines, they can understand and make efficient use of the vast amounts of
- [Cookie Policy (EU)](https://pyramidion.be/cookie-policy-eu/)
- [Contact](https://pyramidion.be/contact-us/): Directions The building does have limited parking spots, choose those marked for Notariskantoor Isabel Claessens. There is also street parking on the Marialei. Get In Touch! Your Name (required) Your Email (required) Subject Your Message Δ
- [All Stories](https://pyramidion.be/all-stories/)
- [About Us](https://pyramidion.be/about-us/): We are the Message Engineers. We love to tell stories that resonate with their intended audiences. But we also have an engineer’s mindset. We combine these two aspects to help technology companies make the most of their products and solutions, by focusing on the benefits they bring to their customers. Robert O’NeillDirectorMy background is in
- [Services](https://pyramidion.be/04-about-company/): What we do With so many products and services vying for your audience’s attention, your information must be relevant and add value to stand out. Integrated marketing offers a higher return on investment because it allows you to wrap your communication around the customer, delivers better message consistency and strengthens your brand. Whether you are
- [Storybook](https://pyramidion.be/storybook-4/): See All Stories
- [Case Studies](https://pyramidion.be/case-studies-3/)
- [Case Studies](https://pyramidion.be/case-studies-2/)
- [Touchpoints Research](https://pyramidion.be/touchpoints-research/): [callout add_button="yes" button_text="Take Part in Our Research" button_url="https://www.surveymonkey.com/s/touchpointsurveyp" button_color="#F86B35"][/callout] What are touchpoints? A touchpoint is any stakeholder interaction with a product, service or brand that occurs before, during and after a transaction. Touchpoints are becoming an essential part of marketing strategy and an important part of communicating messages. To understand this topic in more depth, we have commissioned some

## Portfolio

- [USEF](https://pyramidion.be/project/crafting-a-complex-story/): Crafting a complex story Communicating a story to a broad audience has its challenges, especially when the story is so technical that most readers will struggle to understand the implications.
- [Holst Centre](https://pyramidion.be/project/technical-experts/): Partners for the long term “It helps that their writers have technical backgrounds”
- [Anagear](https://pyramidion.be/project/plot-a-clear-course/): How do small companies get noticed among big name players? What does it take to get attention for your products in a crowded market place?
- [VCO Global](https://pyramidion.be/project/create-compelling-content/): We helped business consultants VCO Global develop a new messaging approach and website. Here’s what CEO John Niland had to say about the experience of working with us.
- [Sencio](https://pyramidion.be/project/reaching-your-audience/): Reaching your audience starts with a plan. Sencio draws on Pyramidion’s market knowledge to create communications that resonate with its audience
- [NXP](https://pyramidion.be/project/seven-craft-box/): And the winner … of the MediaPost OMMA New York Members’ Choice award for Integrated Online Campaign goes to NXP Semiconductors with ‘Join the Lighting Revolution’
- [The White Book of Steel](https://pyramidion.be/project/the-white-book-of-steel/)

## Team

- [Robert O'Neill](https://pyramidion.be/dt_team/robert-oneill/): My background is in microelectronics and having studied applied physics, I enjoy looking at issues, asking the right questions and finding practical solutions.
- [Stuart Cherry](https://pyramidion.be/dt_team/stuart-cherry/): My name is Stuart and I’m an account manager / senior writer. Before joining Pyramidion, I was steeped in academia with an MPhys and PhD in theoretical physics, and a year in research.

## Slideshows

- [Photo Scroller Homepage](https://pyramidion.be/dt_slideshow/photo-scroller-homepage/)

## Categories

- [Markets we specialise in](https://pyramidion.be/category/markets-we-specialise-in/)
- [Storybook](https://pyramidion.be/category/storybook/)
- [Virtual Reality](https://pyramidion.be/category/storybook/virtual-reality/): Virtual Reality
- [Exponential Revolution](https://pyramidion.be/category/storybook/exponential-revolution/): Exponential Revolution
- [Health & Bio Tech](https://pyramidion.be/category/storybook/health-bio-tech/): Health & Bio Tech
- [Industry 4.0](https://pyramidion.be/category/storybook/industry-4-0/): Industry 4.0 is an extremely fast moving and fluid topic. Here you will find our various blogs on this key industry topic as more and more of our systems become autonomous.
- [Integrated and Digital Marketing](https://pyramidion.be/category/storybook/integrated-and-digital-marketing/): Communications
- [Pyramidion tales](https://pyramidion.be/category/storybook/pyramidion-tales/)
- [Renewable energy](https://pyramidion.be/category/storybook/renewable-energy/)
- [Semiconductors](https://pyramidion.be/category/storybook/semiconductors/)
- [Communications](https://pyramidion.be/category/communications/)
- [Emerging Technologies](https://pyramidion.be/category/emerging-technologies/)
- [Innovation](https://pyramidion.be/category/innovation/)
- [For Mobile: Markets we specialise in](https://pyramidion.be/category/for-mobile-markets-we-specialise-in/)

## Tags

- [voice recognition](https://pyramidion.be/tag/voice-recognition/)
- [autonomous vehicles](https://pyramidion.be/tag/autonomous-vehicles/)
- [natural language processing](https://pyramidion.be/tag/natural-language-processing/)
- [digital twin](https://pyramidion.be/tag/digital-twin/)
- [biotech](https://pyramidion.be/tag/biotech/)

## Portfolio Categories

- [Case Study](https://pyramidion.be/project-category/case-study/)
- [semiconductors](https://pyramidion.be/project-category/semiconductors/)
- [medi-tech](https://pyramidion.be/project-category/medi-tech/)
- [Energy](https://pyramidion.be/project-category/energy/)
- [mechatronics](https://pyramidion.be/project-category/mechatronics/)