When a recession hits the markets, businesses scramble to tighten their belts. Marketing and communications budgets are often the first ones to get cut. It’s not the first time this has happened. At Pyramidion, we’ve seen and helped technology companies overcome several downturns. Our experiences and learnings are captured in this valuable eBook, packed with…
What do you get when you put a group of communications professionals in a room together? Stimulating conversation and valuable insights. At least, that was what happened when we invited fellow professionals to join us for Dialogue Day on 17 May. Together, we explored how much time we spend in dialogue, how effective it is…
It’s one of those moments that you think at the time, “that’s a great idea”. So when I learned that Yorkhill Children’s Foundation (a sick children’s charity close to my heart) had become one of the beneficiaries of the Kiltwalk, I suddenly found myself signing up to walk 42 km. In April (Sunday 21st…
The other day a long lost laptop turned up at the back of an office cupboard. That was a good thing. But it would have been so much better if the computer had been able to let me know where it was, so I didn’t have to spend hours searching for it. I want objects…
What is the Internet of Things (IOT)? That seemed to be the question on everyone’s lips at the IOT event at High Tech Campus, on 6 June 2012. Is it going to be lots of vertical proprietary networks run by utility companies, healthcare providers and the like? Or are we about to see an amazing…
We’ve all seen pictures of newspaper printing – the huge rolls of paper streaming through massive presses, with hundreds of finished copies coming off the line every minute. Now imagine TVs being produced in a similar way. With the emergence of electronic devices printed onto flexible substrates, it’s not such a far-fetched idea. For most…
Web video took off in the USA in a big way in 2010. And the phenomenon is spreading to Europe in 2011. We spoke to Patrice van de Walle of Web Video Impact – a video producer with 20 years′ experience in TV and digital media – about why video is becoming such a key…
Once upon a time…a story was told. But what made that story take root while others faded away into oblivion? Was it because it was easy to understand, remember and retell? To learn more, I ventured to a country with a grand tradition of storytelling: Ireland, where I learned that a memorable story must indeed…
Social innovation, re-thinking your enterprise model holistically for the digital age, mobilizing the creativity of women. There were lots of great themes at the Flanders DC Creativity Forum on 21 October. So why do I keep coming back to two questions? Does playing computer games unleash our inner super-hero? Or is too much time in…
The first time I came across the idea of a Lab-on-a-Chip was way back in university some 20 years ago. Just imagine being able to take a single drop of blood, feed it into a device no bigger than a mobile phone and have instant and accurate analysis of blood sugar levels, DNA or even…