Plot a clear course

Can an ‘unknown’ company get attention from leading journalists? Yes, they can…

Challenge

How do small companies get noticed among big name players? What does it take to get attention for your products in a crowded market place?

Anagear, a young fabless semiconductor company based in the Netherlands, faced these challenges at the start of 2013. They wanted to promote their latest mixed-signal power management IC, but would the trade press pick up a single product press release from an ‘unknown’ source?

“We were fortunate to engage with Pyramidion. Because they understand our industry and the way we do business, they were able to translate our need for company branding into a compelling message that was distributed in a small but very effective PR campaign. Where we as engineers focus too much on our products’ unique features, Pyramidion added their creativity that made it a very successful campaign for us.”
 

Guus Dhaeze

Vice President Sales and Marketing

Solution

Pyramidion (and partner Gain Media) worked with Anagear to create a mini PR campaign, including 2 press releases and a technical article in the run-up to the APEC 2103 show. The primary goal was to secure on-site meetings with key reporters at the show.
With this momentum behind it, Anagear has a great basis to gain more visibility and to start converting awareness into sales leads.

Results

  • Interviews with 5 journalists from major trade magazines, including market-leader EDN
  • Articles in three leading publications and more pending
  • Extensive online coverage on sites from Renewable Energy World to Yahoo! news
  • 45,000 impressions and 850 reads for the product PR
  • Traffic on Anagear.com increased by 40-50% in the first 4 months of 2013
  • Customer enquiries and a spontaneous approach from a venture capital company

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